Here you’ll fine the launching of Monkey Shoulder Whisky’s new platform, Rewrite The Nigh and presenting to the world their brand new product, Fresh Monkey.

MONKEY SHOULDER WHISKY: REWRITE THE NIGHT

Just as Monkey Shoulder rewrote the rules of whisky, this cheeky campaign give our patrons permission to rewrite the night itself — flipping the script on the usual humdrum hangouts, stuffy dress codes, and boring cocktails.

FRESH MONKEY: NEVER MIX THE SAME

Monkey Shoulder has embarked on a a great new spirit adventure. They have brought a new liquor to the market to really shake things up. We were tasked to create a whole new look and feel for a liquor starkly different from their current whisky products. While staying true to many of their brand elements, we found a modern and fresh way to introduce this revolutionary liquor to the world.

Illustrator/Animator: Ben Fearnley

EARLY DESIGN EXPLORATION